Hudson Hammerworks

I began working for Hudson Hammerworks in 2025. And it's been an exciting project to be part of an ancient craft that you simply don't see much anymore.

When I started working with Conor Hudson, he only had a few business contacts on Instagram who he sold hand-forged, customised products to. He had no idea where to start in order to develop his business.

That's where I came in.

We started with a basic Wix website that would be equipped with all of the essential features to get business. The website I designed for him had a product category, a portfolio of his ironworks, a blog, a contact form and an About page. We also designed a logo using Canva which we kept blacksmith-themed with graphic art swords.

I began my SEO magic once the website was complete. The first thing to do was to get the website on Google Search Index in order to activate Google Analytics and track the performance of the website. My SEO strategy involved the use of hidden pages with keywords and key areas to cut down Conor's competition to his specific home area. This already led to Hudson Hammerworks becoming the number 1 search on Google in his hometown of Leamington Spa. I used the same strategy for other surrounding areas, writing about blacksmithing services in Warwick, Stratford-upon-Avon and other towns in the West Midlands.

Conor didn't know what Google My Business was. This is shocking considering it's an essential part of setting up a legitimate business online. So this was the urgent next step we took was setting up a Google My Business profile for searchers to see and getting him Google reviews from his customers to show his business as a five-star service.

The real fun was the content creation for the website. We worked closely together to write blogs on blacksmithing topics using his extensive knowledge on the history of the trade. We also produced a short film to promote his latest medieval sword and hours of photography sessions spent taking high-quality pictures to include in the product category on the website.

This has been a really exciting project for both of us. I learned so much about blacksmithing and about the difference between hand-crafted products produced by passionate tradesmen like Conor and mass-produced factory ironworks which are inferior in quality. It has also been an exciting adventure delving through the history of such an old and beautiful artform.

Conor's business has now taken off. He gets regular daily traffic on his website, contact forms and is picking up regular work on social media and through the website. I hope I played a key part in the development of his business and I hope that he continues to succeed in his trade.

People like Conor deserve a platform to show their work. They deserve the opportunity to offer their unique and passionate projects with the world. This is where my passion lies.